New Canadians Abandoning Stephen Harper, Conservatives
A new EKOS poll shows that new Canadians are deserting Stephen Harper and the Conservatives.
It’s a monumental, game-changing exodus.
“While forty-five per cent of people born in Canada say they would likely vote Liberal if an election were held tomorrow, that figure lifts to 48 per cent for second generation Canadians. Only 20 per cent of second generation Canadians said they would vote Conservative,” reports iPolitics.
That’s good news for Canadian democracy. The ethnic vote is widely credited for giving the Conservatives their undeserved majority during the 2011 federal election. We know how Harper has used that majority since then.
EKOS president Frank Graves said his poll: “We find a pretty stable political landscape which is increasingly unreceptive to another Stephen Harper government. Not only would the government be in no position to aspire to repeat its 2011 success, it may not even achieve leader of the opposition with these numbers.”
What’s especially exciting about the new Canadians’ flight from the Conservatives is that they’re fleeing “despite aggressive wooing through ethnic media outlets and cultural events by Employment and Social Deployment Minister Jason Kenney.”
As I pointed out in a blog post published a week before the 2011 election, the Conservatives’ strategy in 2011 revolved around peddling ethnic stereotypes. The Conservatives “micro-targeted” minorities with campaign ads unleashed through minority languages like Mandarin and Cantonese and Punjabi. The ads appealed to so-called ethnic values, as opposed to Canadian values.
The Conservatives reduced new Canadians to these three prominent ethnic values: tradition, devotion to family and belief in hard work.
Now new Canadians have a clear message for Stephen Harper.
Ethnic stereotypes won’t work for the 2015 federal election. While identifiable ethnic values will still matter, new Canadians also care about the issues that will likely dominate the 2015 campaign, including: the economy, foreign policy, the environment and healthcare.
Most importantly, the king-making power of the ethnic vote. The EKOS poll also shows that the Conservatives have hit new low, scoring below 25 per cent for the first time since the 2011 election.
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