Manitoba Grand Chief Nepinak Urges Sun News Media Boycott

by: Obert Madondo  | Published Fri, Aug 15, 2014

Grand Chief Assembly of Manitoba Chiefs Derek Nepinak (left), with Chief Allan Adam, Grand Chief Philip Stewart during 2014 Tar Sands Healing Walk. (Photo: Rainforest Action Network/Flickr)

Grand Chief Assembly of Manitoba Chiefs Derek Nepinak (left), with Chief Allan Adam, Grand Chief Philip Stewart during 2014 Tar Sands Healing Walk. (Photo: Rainforest Action Network/Flickr)

Grand Chief Derek Nepinak of the Assembly of Manitoba Chiefs is urging Canadians and First Nations to boycott Sun News Network.

Nepinak, one of the most outspoken leaders of First Nations in Canada today, says Sun News Media outlets carry a decidedly “pro-Conservative anti-First Nations” bias that “purposely misinform Canadian society about First Nations Issues and concerns.”

This statement from the Assembly of Manitoba Chiefs:

The Assembly of Manitoba Chiefs has announced today it will ask all First Nations organizations, communities and citizens to collectively boycott Sun News Media and its subsidiaries. Sun News Media promotes misunderstanding by releasing a number of one-sided and false articles that seem to purposely misinform Canadian society about First Nations Issues and concerns. This holds true despite having the opportunity to provide objective and informed journalism.

“Sun News Media has demonstrated no integrity when it comes to reporting on the hardships and issues of our people across the country,” Grand Chief Derek Nepinak said in a press release. “This is despite the fact that we have given them ample opportunity to learn the other side of the story on matters before presenting issues to the public.”

The content of Sun Media News Network and its editors has proven completely ineffective and unacceptable when it comes to dealing and focusing on the real issues at hand and plight of First Nations people across Canada. Further, the ultra-conservative views and its messaging is a deliberate attempt at undermining and diving the First Nations leadership across Canada, this divide and conquer technique has worked in the past. However, it will not stand now and into the future among our leadership.

“The pro-Conservative anti-First Nations slant being falsely sold to Canadians as “news” is robing many people who read the tabloid paper from being properly informed about what is actually happening in this country. If journalists for Sun Media are writing slanted propaganda on First Nations issues, I can imagine this problem permeates throughout their journalism in other areas of the Canadian experience,” continued Nepinak.

Nepinak was recently re-elected as Grand Chief of the Assembly of Manitoba Chiefs.

Sun News has labeled his strong voice “extreme,” and insinuated that this exemplary leadership had “hurt Assembly of Manitoba Chiefs.” Last month, on the eve of his re-election, Sun News published a piece curiously titled: Nepinak’s ‘extreme’ views have hurt Assembly of Manitoba Chiefs.

Obert Madondo is an Ottawa-based progressive blogger, and the founder and editor of The Canadian Progressive. Follow him on Twitter.com/Obiemad

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Obert Madondo

Publisher and editor
Obert Madondo is an Ottawa-based independent journalist and progressive political blogger. He's the publisher and editor of The Canadian Progressive.